What document outlines McDonald's values and ethical standards?

The Global Code of Conduct is the document that outlines McDonald's values and ethical standards. It serves as a guideline for employees, franchisees, and suppliers on expected behaviors and practices in line with the company's commitment to integrity, fairness, and responsibility. This code helps create a uniform understanding of how McDonald's aims to operate ethically and aligns with its core values, ensuring consistency across all levels of the organization globally.

The other choices do not specifically focus on ethical standards and values in the same comprehensive way. For example, the Employee Handbook typically contains day-to-day policies, procedures, and benefits for employees rather than overarching ethical principles. The Franchise Agreement outlines the terms and conditions of operating a franchise but does not delve into the organization's values. The Marketing Strategy Guide focuses on promotional tactics and market positioning rather than internal ethical standards. Each of these documents serves a distinct purpose, but the Global Code of Conduct specifically addresses the ethical framework that McDonald's adheres to in its operations.