What new technology has McDonald's implemented in its restaurants?

McDonald's has implemented self-service kiosks in its restaurants as part of its strategy to enhance customer experience and streamline operations. These kiosks allow customers to place their orders directly using a touchscreen interface, which can lead to a more efficient ordering process. By providing an interactive and user-friendly method of ordering, McDonald's can reduce wait times and improve order accuracy.

The kiosks also facilitate upselling by suggesting additional items, enhancing the overall customer experience. Additionally, the implementation of these technologies aligns with the company's broader goals of modernization and enhancing digital engagement within the fast-food industry. Using kiosks can help free up staff to focus on food preparation and customer service in other areas of the restaurant.