What recent trend has McDonald's introduced to its drink menu?

The recent trend that McDonald's has introduced to its drink menu focuses on craft beverages and specialty coffees. This change reflects a broader consumer demand for more diverse and premium beverage options that go beyond traditional soft drinks. By incorporating craft beverages and specialty coffees, McDonald's aims to appeal to customers looking for unique taste experiences and high-quality ingredients. This strategic move also aligns with the growing trend of coffee culture, where consumers increasingly seek out artisanal coffee offerings, thus enhancing the brand’s image and competitiveness in the beverage market.